August Quarterly Meeting - Customer Focused Sales & Marketing

CWI Micron Center for Technology
Friday, August 16, 2019 (9:00 AM - 10:30 AM) (MDT)
Doors open at 8:30 for coffee & networking. The meeting begins at 9:00 am.
Event Details

Are you frustrated by trying to determine what your customers need and want? Do you find it difficult clearly articulating why a potential customer should have interest in your company and its products? says that “Buyer personas provide tremendous structure and insight for your company. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.”

Mark your calendars and make plans to join us as Nic Kawaguchi - Managing Partner of SMHeuristics addresses the question of Persona Research and why it is important to your business.


Additional Information
Event Contact:
Tiffany Englar
Contact Organization:
Southwest Idaho Manufacturers' Alliance
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