August Quarterly Meeting - Customer Focused Sales & Marketing

August Quarterly Meeting - Customer Focused Sales & Marketing

Friday, August 16, 2019 (9:00 AM - 10:30 AM) (MDT)


Are you frustrated by trying to determine what your customers need and want? Do you find it difficult clearly articulating why a potential customer should have interest in your company and its products? says that “Buyer personas provide tremendous structure and insight for your company. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.”

Mark your calendars and make plans to join us as Nic Kawaguchi - Managing Partner of SMHeuristics addresses the question of Persona Research and why it is important to your business.

CWI Micron Center for Technology
5725 E Franklin Road
Nampa, 83687
Event Contact
Tiffany Englar
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