Are you frustrated by trying to determine what your customers need and want? Do you find it difficult clearly articulating why a potential customer should have interest in your company and its products?
Hubspot.com says that “Buyer personas provide tremendous structure and insight for your company. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.”
Mark your calendars and make plans to join us as Nic Kawaguchi - Managing Partner of SMHeuristics addresses the question of Persona Research and why it is important to your business.